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A Japanese Sake Brewery Making Decisions Issue number 19 Vol.10 n°2 - 2009 The Boeing 787 case study Purchase this article : 5 € Abstract: This case describes the drastic changes in sake distribution channels in Japan since 2000. The number of local sake breweries and amount of sake production has significantly decreased. In 2000 there were about 2,000 breweries in and by March 2009 their number had decreased to 1,353 breweries. A discussion of current sake distribution channels together with an analysis of the structural changes in sake production in Japan during the last 50 years suggests several hypotheses on the possible evolution of sake distribution channels. After learning about the Kitayama brewery story and considering experts? advice, the reader should consider the future potential for the Japanese sake supply chains and create a defensible policy for a small local brewery. Authors: Tatiana BOUZDINE-CHAMEEVA, BEM-Bordeaux Management School Mari NINOMIYA, Fukuoka University commented by Toyohiko Iida Keywords: distribution channels sake bewery Japan sake production