Abstract: The theoretical benefits of integrated supply chains are well documented, however, the concept remains difficult to operationalize. This paper describes an industry intervention?the transformation of an industry via the standardization of technology and processes. The action research?based case study presents an industry standard?papiNet?and shows how the U.S. paper industry worked to promote, accept, and develop the standard. The case also discusses the driving forces and barriers of integration and implementation.
Authors:Dag Naslund, Steven Williamson
Coggin College of Business, University of North Florida
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